Known as one of the fastest growing music discovery platforms, TikTok has gained a significant amount of popularity with its videos. The popularity of TikTok videos has led to the discovery of new music by artists of all genres. The platform also has an influence on the music industry and has impacted it in many ways.
TikTok is currently launching a new music marketing platform called SoundOn. This platform allows artists to upload their tracks directly to TikTok. It is aimed at helping more artists get their music heard worldwide. It has already been launched in the United States, Brazil, Indonesia, and the United Kingdom.
The SoundOn platform is an all-in-one music distribution and marketing platform that has been developed to help artists harness their creative voices. It also provides opportunities for artists to build their fan bases, sign record deals, and get their music heard around the world. Some artists have already had success with the platform. For example, Salem Ilese's "Mad at Disney" has reached 250 million Spotify streams.
As with any marketing platform, TikTok has had to deal with some difficulties. One example is the use of ads. Many users have complained about the trite pop songs dominating For You Pages. There are also concerns about the lack of authenticity. Some record labels encourage artists to go viral before releasing new music. TikTok is one of the most popular music discovery platforms in the world, and many record labels have a vested interest in finding new talent. TikTok has also been banned by former US President Donald Trump, and a number of US lawmakers have criticized the platform.
TikTok is also said to be working on a music streaming service that could rival Spotify. This service will allow users to listen to music, share songs, and even download them. TikTok's parent company hasn't announced the launch date of TikTok Music, but it is expected to launch sometime in 2020.
TikTok Music is expected to come with a free tier supported by advertisements. The music platform will feature playlists and a video and audio player. The music will also be available to purchase. The application will also have a feature that allows users to search for songs playing in the background. Users will also be able to download podcasts, radio broadcast content, and more.
The TikTok Music Hub will also include viral trending songs, videos, and playlists. The sound library has thousands of royalty-free music selections to choose from. Using the app, users will be able to create their own playlists, download radio broadcast content, and comment on songs. The application will also allow users to livestream video and audio.
TikTok also has a Commercial Music Library that includes premade playlists and thousands of royalty-free music selections. Users can also filter their selections by genre. Using the sound tab, users can search for a song and see its history on the platform. TikTok has also partnered with legendary artists. For instance, TikTok has collaborated with Prince and Queen to create a danceable version of their hits.